Choosing an Idea - Planning

After looking at the two initial ideas that I have come up with combined with the audience feedback that I have received while pitching my ideas. I am going to discuss the pro's and con's of each idea to establish which idea would be the best choice for my final idea.

Idea 1 would be a good idea to choose as it is in modern day allowing more choice and creativity for mise-en-scene rather than idea 3 which is more specialist mise-en-scene and setting as well as making it cheap and easy to produce. The ideology and basic storyline of a boy/girl relationship that a lot of people have interest in, intriguing the interest of a wider audience. The idea also allows for a wide variety of camera shots and angles to show my existing knowledge and expand on my knowledge to present in the final product. One of the song choices for the narrative (Held like Kites) allows for a motif that repeats throughout the music video and then edited using the 'cut in' technique. Furthermore, the use of warm/cold filters transforms the shot during the editing process rather than changing mise-en-scene (location, clothes, makeup etc.) all the time to convey the mood of the shot. However in order to create this production I may need several skilled male actors as well as a skilled female for my protagonist. This may take a long casting process with screen tests and rushes etc, it order to get the right look. I also may need to rely on others for transportation to access locations and move my crew to the locations as I don't drive myself.

Idea 2 has a storyline that stands out and highlights parts of society that aren't particularly seen as 'important' or maybe even recognised. By looking at teen homelessness and zooming into the effects within a music video I would be able to bring to light the importance of public sector looking after adolescents within the system and preventing them from living on the streets. Furthermore I can look at the dual narrative and show how different environments and factors effect the two characters and 'Johnny' the drug dealer isn't stereotypically 'hard' or 'tough' and I could show how that effects his life, subverting the common conventions of this topic. The storyline is a clear and easy to follow narrative and fits well with the song. However, most of the locations will be outside which provides a health and safety risk for my cast and crew and even though we would perform health and safety tests as it is an outside environment, it isn't possible to guarantee safety during the course of filming. Moreover I would need a wide range of actors and therefore the casting and filming process may take longer than hoped as we are stuck to a deadline. Lastly, the mise-en-scene to construct the shots to make them seem as realistic as possible may be costly and the production budget is low.

Idea 3 the mise-en-scene of this idea is completely unique and creative, standing out to an audience and creating a USP (unique selling point). There would be a wide variety of camera shots and angles to experiment with. The costumes and make-up allows for a malleable creative control by interpreting 1920's fashion with parts of modern day included. The aesthetic of the music video would be a fresh style as it varies a lot from modern day, however it would be very expensive to produce and construct. In addition, its unlikely that I would be able to find a correct venue in the amount of time available until the deadline and it would be unlikely to find the sheer amount of cast members i would need to produce the music video.

Overall, the best idea to prosper would be idea 1 as it seems the most likely to produce and construct scenes and shots. The storyline is the most likely to attract the attention of a wider target audience and in blanket terms be more successful.