A digipak is the type of packaging that is used for either CDs or DVDs. It is typically made from either paper or cardboard ad comes in a plastic holder for one or more disks. The colour and design of a digipak varies from artists to artist, as each artist has their own individual style.
They became popular in the early 2000's and are used for special editions and albums. Stereotypically they have a gatefold, similar to a book but made of card or paper. They are designed to fold into a CD case and can have any amount of panels.
The back and front of the CD is usually the main artists of the song or album while in inside of the digipak usually has information about the artists, lyric books or future tour dates. Sometimes the digipak includes special edition exclusive content. The theme of the inside, including the colour and images, is less abstract compared to the inside, where is it more words and less colour. The case itself is usually a clear plastic, and then the image that you can see is what is printed onto the front of the digipak.
Usually they have a large image on the front of them which is eye-catching - grabbing peoples attention - and often resembling either the single on the album or the artist. That same image is then also used on the front panel of the digipak.
Digipaks benefit the artist and their music, as it is a promotional aspect that brings awareness to the artist and encouraging consumers to buy and listen to their music. A fan buying a digipak demonstrates loyalty to their artist.
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