Institutional Information
Suicide squad is a 2016 film based on the DC comics antihero team (with the same name) distributed by Warner Bros. Pictures. The film is written and directed by David Ayer and stars a massive emsemble cast of top bill names including Will Smith, Jared Leto, Margot Robbie, Viola Davis, Cara Delevingne and many more. In suicide squad, a secret government agency led by Amanda Waller (Viola Davis recuite imprisoned supervillains to execute dangerous black ops missions and save the world from a powerful threat in exchange for reduced sentences in prison. Suicide squad premiered in New York City on August 1st 2016 and had a strong debut that set new box office records, the film grossed over $745 million worldwide, making it the tenth-highest-grossing film of 2016. Despite the general negative reviews from critics; about the plot, directing and characterisation. Robbies performance recieved praise and the film won multiple awards for hair, makeup and acting.
Target Audience
In the US, the age rating was PG-13 however in the UK the BBFC rating was 15. This is due to the violent and sexual nature of the film. The target audience for this film would be to action film fanatics who enjoy fast paced action with violence. A secondary or wider audience would be fans of the DC comics who want to see the films adaptation of the comics.
Narrative
(0:03) We are introduced to a high security prison corridor setting, that is dull and dark suggesting a sense of unease. (0:05) We then hear someone screaming to get out of their cell, creating an enigma, are they being held there against their will? Who's the bad guy? (0:08) The first character we are introduced to is Harley Quinn (Robbie) from a low angle shot connoting despite her in superior status in a prison cell, she is content with life in the hope that the joker will come and save her. (0:12) We then see Deadshot (Smith) looking towards the camera into the distance with light shining onto him, connoting hope despite the dull environment around him. (:013) We are then shown an over-the-shoulder shot of him looking up into a small window in his cell, suggesting an element of feeling trapped with no way out. (0:17) The audience is opened up to the superpower element of the narrative with El Diablo, shooting fire out of his hands.
(:21) The audience is introduced to a new setting around them and it is three people at a dinner table, in formal office wear with serious facial expressions. This connotes they are discussing something serious and as it is a cross cut edit from the antiheros it suggests that it is something to do with them. (0:26) We see the Warner Bros. icon and the DC Comics Icon. This engages a wider and secondary target audience of people who have previously enjoyed Warner Bros. films or DC Comics.
(0:28) We see shots of men in black high security suits on, with helmets and security shields with someone yelling 'open the gate'. (0:29) We see deadshot ready to fight back despite the abundance of soldiers in front of him. We are then shown cross cut editing of all of the antiheros being released from their cells. (0:39) There is a slight comic relief element when Boomerang is released from a body bag and starts punching people. (0:42) In this shot we see Harley Quinn stand up and say 'hi boys' with a big smile on her face creating a sense of unease as she is the only one that doesn't fight back.
(0:45) At this point in the trailer, the audience is given context on the characters, and briefly how they got into prison. This includes quick shots of all of the characters and a government official saying 'shots people', 'eats people', 'burns people', 'you're possessed by a witch' and 'she's just crazy' with a shot of Harley Quinn hysterically laughing. (0:53) We then see a quick clip of her threatening to kill everyone and then blaming it on the voices in her head. This adds a quick comic relief element to the film, suggesting that its not just all action. We then see a government official say 'here's the deal' in a voiceover whilst the audience see action shots of government helicopters, recks and ruins of a city and multiple gunshots. (1:16)(1;17)
The trailer then fades to black for a millisecond before the Joker appears (Leto) hitting someone in the face. By waiting this long to show the Joker, the trailer has created excitement and intrigued the audience to find out more about this character. (1:24) We then see him shooting people and laughing hysterically suggesting that hes the ultimate 'bad guy' of the plot and that he is a sadistic character. (1:29).
Then from (1:37) we see lots of fast paced action shots to reflect the fast paced nature of the film, intertwined with the captions 'worst heroes ever'. (1:58) We see the classic story of the Joker and Harley Quinns love when they are in the giant vat of mild acid together also creating a wider audience as there is an element of love in the film. (2:06) We have another comic relief moment where Harley Quinn steals a handbag from the front of a store because 'we're bad guys, its what we do' before walking off with it over her shoulder. (2:16) We see the name of the film in a comic like font surrounded by multiple colours suggesting an unreal element linking to the unrealistic narrative of the film. On top of the caption we see the top billed cast to entice fans of those actors.
Sound
The trailer's soundtrack is a cover of Queen's bohemian rhapsody by Panic! at the disco. Which has multiple parts of the song allowing for different moods within the trailer. In large moments with many gun shots (1:39) the editors have matched the beat of the song to the gunshots to have an almost comedic effect.
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