Held Like Kites Final Piece

Final Ancillary One - Digipak

Final Ancillary Two - Magazine Advert

Evaluation Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

When creating my music video, I considered how I was going to use and challenge different conventions that I had come across in my research into music videos. 

The powerpoint above addresses the conventions I conformed to and what I challenged and developed. I used google slides to make the presentation then embedded it onto my blog. 





Real music video platforms:

• To present my music video, I uploaded it to Youtube as this is the most conventional and discoverable place for music videos to be found. Youtube opened in 2006 and is the biggest video sharing platform with around 400 hours of content uploaded to youtube each minute and 1 billion hours of content is watched on Youtube every single day.
• Youtube has a music video category where music videos are published so I thought this would be the ideal platform for mine to be presented on. Youtube is also free to watch and sign up and easily accessible for my target audience.  

Evaluation Question 2 -How effective is the combination of your main product and ancillary texts?

When creating my music video, my magazine advert and my digipak, I knew that the three of them had to create a brand. So that when the audience hear about the artist their thought process immediately goes to the image on the cover of the album, advertisement and music video. To do this, I had to  ensure that throughout my three products there was a continuous theme which could have been colour or font (eg). The combination I have created is effective and I have created a prezi to expand on this:






/https://prezi.com/p/y3vzwxsgpcde/

Evaluation Question 3 - What have you learned from your audience feedback?

Below is a vlog explaining how my audience feedback had helped me throughout production and what I had learned from it.

In the vlog I also forgot to mention the final audience feedback we received to double check the audience understanding etc and all the feedback was positive.

Audience feedback was a huge help when editing music videos. Eg, I filmed some people asking them what they thought of the first draft of the film - this allowed me to develop my ideas and make improvements before it was too late. An example of this is is below in the vlog:

• Audience feedback also helped me with creating my ancillary products. I created a survey on surveymonkey.com asking people what they thought of my products and if they were meeting codes and conventions that I had intended to meet. I was able to send this round easily and I learnt from this that my magazine advert was aesthetically pleasing and advertised what I wanted it to.

Strengths of the way I received audience feedback:

• A strength of the survey I had designed was that I could reach a lot of people with it. I did this by putting my created surveys onto social media platforms - allowing me to access many people.
• Another strength was that by receiving audience feedback was that for my film feedback I had a laid back focus group style feedback session allowing for more genuine and honest answers compared to a formal interview. It also allows more general conversation which meant that I could easily develop the ideas flowing - especially with more than one person.

Evaluation Question 4 - How did you use media technologies in the construction and research, planning and evaluation stages?

This mindmap shows the creative brainstorm of different media technologies that I have used during my research, planning and construction of my products.

I have created a google slides presentation expanding and developing this to explain what I used for each step, why I used it and how it was helpful.